Representation of the Modern Muslim Woman's Lifestyle on Social Media (A Study of the Instagram Account @Riaricis1795) – 2026

Abstract

Social media, particularly Instagram, has become a significant space for the formation and representation of the modern Muslim woman's lifestyle. This study aims to analyze the representation of the modern Muslim woman's lifestyle in the content of the @Riaricis Instagram account, belonging to a highly influential public figure in Indonesia. The study employs a qualitative approach utilizing Roland Barthes' semiotic analysis method. Data were gathered through the observation and documentation of photos, videos, Reels, Instagram Stories, and captions posted on the @Riaricis account. The analysis was conducted through two stages of signification—denotative and connotative—to uncover the myths constructed within this representation of the modern Muslim woman's lifestyle. The findings indicate that the @Riaricis account portrays the modern Muslim woman as religious, active, independent, and in tune with contemporary trends. This representation is conveyed through a blend of *syar’i* (modest) attire and modern fashion, dynamic daily activities, and visual narratives that highlight independence, happiness, and success. Furthermore, this representation reveals an ongoing negotiation between Islamic values ​​and popular culture within the digital space.